The frequency of sending email marketing campaigns has increased: 30% of companies send 4-7 emails per month, while 24% send them 2-3 times per month. Despite this, 14% do not send emails regularly, a figure that has increased compared to the previous year, when it was 11%.
At the other end of the spectrum, we see companies that send emails 8 to 12 times per month (7%) and even more than 12 times per month (11%), which could lead to users becoming overwhelmed. Overall, 51% of respondents say they will maintain the frequency of sending, while 45% plan to increase it.
Since the first edition of the report, social media has been brazil number data the most used channel , a trend that continues with 80% using these platforms as a complementary channel for email marketing. However, their percentage has decreased slightly compared to the previous edition, when it was 83%.
Although the sales force has also decreased (41% in 2023 vs. 48% in 2022), direct marketing has become more important (40% in 2023 vs. 32% in 2022). At the other extreme, we find that, as in 2022, only 2% of companies do not use any other channel to complete their email marketing campaigns.