There are many factors that can cloud the vision of work teams and cause a strategy to fall within this term.
For example, the case of a company that is in an environment of great competition and growth, but considers itself not to be affected by this. This kind of arrogance does not allow the company (or professional) to see the need for adaptation that the environment in which it is located demands, leaving it in a disadvantageous position in the face of future changes. Likewise, not taking into account the evolution of consumer culture is a starting point for falling into a situation of marketing myopia.
Case examples of companies affected by marketing myopia
Throughout history we can find various examples of brands austria number data that were affected by the causes we mentioned above, leading to clear cases diagnosed with marketing myopia.
Nokia
For years, this company has positioned itself among the leaders in mobile telephony, presenting innovative and fun models, adapted to its general public. Anchored in this success, Nokia was unable to adapt to the arrival of digital telephony, falling behind the technological advances of its competition. Thus, although it is still present in the industry, its participation is minimal.
Kodak
This well-known brand was dedicated to offering services and accessories related to photography, from development to films, cameras, etc. Something that was in great demand at the time. However, with technological development, film cameras were left behind, giving way to digital cameras and even mobile devices. Showing resistance to this change, Kodak did not explore these new business fields, remaining outside the market in the face of new competition.