The meta description is the text that appears below the title of your listing in Google search results . While the description does not directly affect your position in search results , it can have a significant impact on whether site visitors click on your listing instead of one of your competitors. So, in reality, the meta description does affect your search rankings because more people will click on it, showing Google that your site is popular and relevant. Some e-commerce platforms automatically cyprus number data use the description or content displayed on the page to create the meta description by default, giving you no control over the text that appears in your Google listing. The most relevant information for a visitor comparing your site on Google will be very different from the text you want to display on the page once they land on your e-commerce site .
Example: An effective meta description should show the user that you are relevant to their query, convince them that your offer is different from others, and contain a strong call to action . Notable Findings from Our E-Commerce Platform SEO Test
ZenCart has the ability to include meta descriptions, but it lacks the full customization needed for most stores.
BigCartel bases meta descriptions on your product pages, which again takes away your ability to fully customize.
OsCommerce offers this feature, but only as an optional add-on, or you can change the meta description with some hand coding.