Using your brand's app. If the brand has an app, it's usually only the most loyal customers who download the app. However, you can create a connection from the wallet to the app to invite them to use it, and vice versa.
Not everything is going to be digital, physical media still has a place in a brand's strategy. Using physical media can increase customer acquisition. For example, by using this technique for the Courir shoe store , they managed to get more than 13,000 Raffle Courir cards downloaded in a single month in Spain.
To illustrate all this with facts, Celeste showed us success stories like Salomon , a sportswear brand with a very loyal community. They have their own wallet, which is kept up to date with each campaign and benin number data with which they send notifications of interest to customers at the right time.
In the case of another of its clients, Conforama , after using the wallet, the loyalty program had a greater impact, generating a 28% growth in the turnover of walleted customers. On the other hand, Desigual has managed to create a direct communication channel with its club members through which it can give them rewards and experiences just for them directly on their mobile. According to the testimony of Javier San José Conejo, Digital Commerce, CRM, Traffic & Customer Insights at Desigual: " We see a very positive increase in purchases ."
As a way to boost loyalty, Captain Wallet announces a new launch in conjunction with Brevo Plus , a Loyalty platform that will allow the company to work with its different accounts in order to adapt to each one of them and obtain the best results.