Why is it necessary to use a real-time traffic checker for your website?

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Understanding your website visitors and how they interact with it in real time allows you to make quick decisions and serve your customers better. The main benefits of a real-time traffic monitoring system are:

This will help you build an improved content and SEO strategy .
Data management becomes convenient.
It helps to manage data in real time.
Use data to make decisions.
It gives you an idea of ​​how a visitor navigates through your site.
Live broadcast of the most popular products and sales offers.
Real-Time Traffic Analysis gambling data china and GA4: What's the New Update?
The new version of Google Analytics has brought significant changes such as AI- powered analytics and predictions , advanced audience integration , customer lifecycle reporting , etc. But on the downside, Google Analytics 4 does not support custom views like Universal Analytics does.

So how do custom views work in Universal Analytics?
Your page views are used to create a unique data segment that you can filter according to your requirements. This can exclude internal traffic or filter traffic from a specific subdomain. This helps business owners set goals and conversions for a specific view. The reporting view in GA4 allows you to filter only internal traffic rather than creating custom views like you can in Universal Analytics. GA4 has data feeds and data filters . Now the question is how it works.

When event data is filtered, it becomes permanent and you will not be able to access previous data.
Each GA4 property allows a maximum of ten data filters.
Testing filters will become more important as GA4 does not allow you to customize views like you can in Universal Analytics.
So, all in all, Google Analytics is changing. Universal Analytics will stop processing data on July 1, 2023. It is always recommended to have a backup plan if you still need to see real-time website traffic . You can switch to a Google Analytics alternative. Let's look at real-time website traffic testing tools that can be a good alternative to Google Analytics 4 (GA4).