How much does Facebook advertising cost?

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Depending on your industry, campaign objective, and other factors, the average cost per click on Facebook can range from a quarter to $5. For a more in-depth analysis, check out our article on the cost of Facebook advertising.

How does Facebook remarketing work?
Facebook remarketing (or retargeting ) allows you to advertise to users who have already interacted with your business — for example, on your website, in an app, on a Facebook page, in gambling data brazil other Facebook ads, or even offline. You can upload lists of potential customers or buyers you want to target, or the Pixel and Conversion API can help you identify these users as well. You can even combine multiple audiences by combining retargeting with detailed targeting. However, since pixel data is less reliable due to privacy concerns, retargeting users based on their interactions with your business on Facebook itself is the most appropriate approach.

How should I structure my account?
Your Facebook Ads account structure should resemble a typical marketing funnel, with top-of-funnel campaigns focused on search, mid-funnel campaigns focused on Facebook lookalike audiences and other medium-granular audiences, and bottom-of-funnel campaigns focused on highly granular Facebook remarketing audiences. If you have the volume, you can also add broader Facebook lookalike audiences to your top-of-funnel ad sets. And be sure to adjust your campaign objectives based on the goals of each. Your top-of-funnel campaigns should focus on building awareness, getting clicks, and growing remarketing audiences, while your middle and bottom-of-funnel audiences should focus on conversions ( purchases , form fills, etc.).