There are only a few hours left for one of the most media-driven sporting events in Europe. The brands know it. There are studies that indicate that football will generate in Spain this year the not inconsiderable figure of 3.26 billion euros , without counting the number of direct and indirect jobs in terms of staff, club personnel, journalists, bets, etc.
The campaigns with the greatest number of impacts are those that use the image of the “stars” of the moment, and that we are tired of seeing on cars, creams, sports clothing, energy italy telegram data drinks or betting houses. But the campaign that I present to you, does not use the faces of Messi, Neymar, Bale or Bybala, the “call to action” element is simply to sow uncertainty through false advertisements of fictitious brands.
Yes, as you read… Madrid woke up “plagued” by advertising of invented brands such as: “Champú La Final” (A match that will make your hair stand on end, read its slogan), “Grill & Goal” (imitating a famous hamburger restaurant) or “Detergente La Final” (Defend your colors until the last minute).
This Heineken initiative is orchestrated by the Leo Burnett agency , which under the slogan “This week you can only think of one thing” , is made up of 12 similar advertisements; in addition, they are present in interactive advertising in a way that gradually reveals the “lie”, to finally reveal the brand that is behind it all: Heineken.
As you can see, in advertising you have to use original, innovative resources that attract attention and, as is the case of the person writing this, look for “prescribers” who will make the campaigns go viral for us.