Since, despite everything that is said about Facebook, ROI is still a determining factor that pushes many to choose it for their advertising, let's also talk about conversion rate.
As mentioned in relation to Google Ads, the conversion rate indicates the frequency with which your ad achieves the action you want users to take. It is not necessarily a purchase, but it could be signing up for a newsletter or filling out a form.
But what is the average conversion rate of Facebook Ads ? The average conversion rate on Facebook ads is very high, equal to 6.57% : this means that for every 100 clicks on an ad, more than six users click on an ad completing the desired action on the landing page.
Facebook conversion rate depends on many factors, such as the type of ad used, the target audience, the budget, and the goals of the campaign. However, of course, the Facebook conversion rate will be quite cambodia telegram mobile phone number list high if you use the tools and features available on the platform effectively.
In the next paragraphs, we will see some tips to do it well…
5 Tips for Choosing the Platform to Use Between Google Ads and Facebook Ads
Now, after having given an overview of the two tools, let's see how to use them and how we do it in Marketers for our campaigns and those of our clients/partners.
When choosing between Google Ads and Facebook Ads, there are a few things to consider:
It is important to consider the goals of your marketing campaign and choose the platform that best suits your business needs. For example, if you want to reach a broad, general audience, Google Ads may be the best choice, while if you want to reach a specific, targeted audience, Facebook Ads may be more appropriate.
Audience Targeting: Both platforms offer advanced targeting options, but each has its own unique features. For example, Google Ads allows you to reach people based on keywords they use to search, while Facebook Ads allows you to reach people based on their interests and activities on the platform.
Ad Type : Both platforms offer different types of ads, such as text, image, and video ads. It is important to consider which ad types best suit your business needs and choose the platform that offers the best options.