Customer dissatisfied with product contacting the company via cell phone
However, what effect does neuromarketing really have on a company’s results? What exactly does it have when applied to a contact center? We’ve listed the main advantages below!
Fewer complaints
Firstly, the number of complaints about the company has dropped significantly due to neuromarketing. This is because better emotional and behavioral understanding of agents increases satisfaction with the contact center.
The company's leads or customers receive personalized, humanized and efficient support. The representative can take them from point A to B without any complications. In addition, they treat them very well during the conversation.
As a result, the chances of consumers leaving the interaction willing brazil mobile phone number listto file a complaint are very low. The most likely outcome is that they will be completely satisfied with the service provided.
More sales
Once they are happy with the support from the business, there is a tendency for consumers to buy their products or services. Especially because their trust in the brand grows after the great experience.
The potential customer feels safe enough to make a request. They already know how they will be treated if they need help at some point. That’s why they choose your solutions over what the competition offers.
Customer retention
Neuromarketing helps create such a strong connection between brand and consumer that selling more than one product or service to your customers becomes second nature. In other words, you retain the majority of your customer base.
It is a response to the treatment received in support. The lead or customer perceives the company's commitment to meeting or even exceeding their expectations. This convinces them to continue buying from the company for a long time.
Brand advocates
Many customers who have a satisfactory experience in the contact center also become brand advocates. They give extremely positive feedback to friends or family, for example. They also share it on social media.
In other words, these are consumers who will promote your company spontaneously. This way, you will gain new customers with almost no effort and further strengthen your reputation in the market.