Thanks to the interface offered by the Google Adwords platform, there are many ways to configure it according to our budget and interests to achieve a conversion, always taking into account the segmentation of the audience for this last purpose.
Some of the most used campaigns today are:
Search with text ads: Intended for search engines and typically include a title, specific description, and a complementary link or extension.
Unlike dynamic text campaigns, in these we must define what the ig database keywords will be, however, the first gives us greater freedom to configure and modify the content according to our commercial interests.
Video: These are the ads we see on social media like YouTube before streaming one of our favorite videos.
Although this option is managed on websites or landing pages, we must choose very carefully where we want to position it so as not to create a conflict with other types of interactive content, as this can hinder the user experience.
Display Network Remarketing: Showing ads to people who have visited our online spaces, but are not yet full customers, is a great way to keep them interested in what we have to offer.
This way, if they are on another website outside of ours, the user will be more likely to come back and become a new lead.
Display on websites or target audience: Those where we focus our ads on a specific page or specific audience based on their segmentation.
In short: if you are considering developing or launching a paid campaign, you must first identify the one that fits what you need beyond the budget, and which also has the necessary elements to achieve successful online positioning or at least, aimed at conversion.
We invite you to read other articles from our Blog And if you want more information, contact us and receive information that only The Cloud Group can offer you in this field to improve the visibility of your company or business.