Choice of colors : Respect your graphic charter and norway phone number library favor contrast to highlight the CTA.
Quality of visuals : Opt for HD images or short videos illustrating your solution.
Typographic hierarchy : Impactful titles (H1, H2, etc.), spacious text to facilitate reading.
Create persuasive, conversion-optimized content
Copywriting that makes the difference
To convince a visitor, your text must speak directly to their needs and aspirations.
Catchy headlines : Emphasize the benefit (“Increase your leads by 40% thanks to…”).
Explicit subtitles : Anticipate questions (features, pricing, deadlines, etc.).
Bullet points : List the benefits in a clear and quick-to-read manner.
SEO optimization: don't neglect organic content
Even though many landing pages are promoted through paid campaigns (Google Ads, Facebook Ads, etc.), organic traffic is never too much.
Keywords : Integrate them into titles (H1, H2) and into the body of the text, in a natural way.
Meta tags : Customize the title and meta description well (as above) to maximize your CTR in the SERPs.
Loading speed : Webflow automatically minifies code and compresses images, but check your media size regularly.
To delve deeper into best practices, discover how we optimize our projects in our article on the secrets to dominating your local market in 2025 thanks to a web redesign .
Conversion points: CTAs and forms
Clear and visible Call-To-Action (CTA)
Action verb : “Try”, “Download”, “Request a quote”, etc.
Contrasting color : The button should stand out from the background to guide the eye.
Strategic positioning : Above the fold and at the bottom of the page for the undecided.
Ensure a professional rendering
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