What is the pogo sticking effect and how to deal with it

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One of the worst SEO schemes is when a potential consumer just lands on a page from a search and then leaves. We are talking about a concept called pogo sticking. The name is based on the pogo stick toy, which people climb on and jump on. So the user jumps back and forth. And this is a negative signal for search engines: such behavior lowers the site in the search results.

Fractus will help you understand what pogo sticking is and find methods to eliminate the problem.

Pogo sticking: a little about the concept
In more detail, pogo sticking is a customer behavior characterized by rapid movement through search results. The user moves in a kind of jumps: searches, goes to a site, returns to the search, goes to the next site and again returns to the results...

Pogo sticking: a little about the concept

The term is often associated with the bounce rate. The data argentina email list can be viewed using Google Analytics: the search engine takes into account the time the user spends on the page. Pogo sticking is identified as momentary dissatisfaction with the result.

Pogo sticking leads to sanctions from Google - a decrease in search results. Why? Algorithms consider the page to be so unsuccessful that it does not contain the useful information that people need, for which they came to the search system.

Reasons for pogo sticking
How to identify pogo sticking? Find out the reasons. There are several types, and they are related to several factors, including:

Content (it does not meet the user's needs). And this:
- useless content;

— mismatch with the title;

- with an abundance of errors both in spelling and in factual information;

- spam;

- outdated information;

— inconvenience of reading: an excess of terms, for example;

- inconsistency with the stated topic.

Website :
- a lot of pop-up windows;

- poor usability;

— non-adaptive version of the site;

- advertising overload;

— automatic video start;

- slow page loading;

- unsuccessful design.

Visitor :
- he is not a potential client, because he is not interested in the product, he is just wandering around the Internet;

- can't decide what he really wants.

How to solve the problem
Matching the user's intent or answering the search goal is what matters. This can be easily done with some tools:

Useful content . Not just responding to search queries, with keywords: and text with an abundance of water can answer this. It should be informative and provide answers to the questions that concern the user.
Unique page value . Combining useful information with a unique description and the product the customer is looking for.
Usability testing . Before launching a website, it would be worthwhile to test it for ease of use. Or, after identifying pogo sticking, it needs to be improved.
Using a snippet for Google . A short description that appears directly in the search results attracts visitors to the site if they find at least a little bit of the necessary information in it.
Thematic images . They will help you imagine what the text is about.
Headlines that match the content . They create satisfaction with the content and increase trust in the resource.
How to solve the problem

Services from Fractus
Is your site getting lower in search results? Shouldn't you check it for pogo sticking? Fractus specialists will help you with this.

And not just find out the reason, but also eliminate it. If we are talking about an outdated design - develop a new one, if SEO promotion is not working well, launch an effective one, if the content is uninformative - create high-quality and useful content.

Contact us and consumers will contact you.

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