There is a good reason why mobile exit intent popups have become popular in recent years. Are you new to the concept? Don't worry; we are here to give you the lowdown. We will provide you with the knowledge you need to create a popup that works.
What is a mobile exit intent popup?
Mobile popup example from modcloth
Mobile exit intent pop-ups are small windows with a message that appear on your mobile screen when you are about to leave a website. These messages usually contain offers, coupons, information, or other marketing material that inspires you to take action.
You've probably seen them while shopping online and start to hesitate or change your mind. The technology is super smart: it appears when certain triggers occur. It could be a change in the user's mouse movement, speed, or scrolling behavior. That's right: the pharmaceuticals email list algorithm knows what you're thinking just by how you move your cursor.
These website pop-ups aim to grab your attention before you run for the exit. They give you a compelling reason to stay and take action. For example, buy everything in your online cart or sign up for an email newsletter in exchange for a 10% discount on your next purchase.
Mobile exit popups aren’t just effective on desktop. They’re also a useful tactic in mobile commerce, being fully mobile-friendly (though you’ll need to tweak your popup for mobile users).
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