We looked at their conversion rates and how marketers use them to push users to take specific actions or achieve certain goals.
But if you’re still not convinced, here are three reasons to run popup campaigns on your website.
Create an email list
Users are much more likely to sign up for a newsletter or give you their email pastors in the us email list address after consuming content on your website and gaining value.
Therefore, the best solution is to encourage them with a popup when they leave your site or after spending a long time on it.
With Google Analytics, you can find the average time a user spends on each page of your website and then time your popups accordingly.
Try not to show a popup in the face of users immediately after they land on your website. Not only is it discouraging, but it can cause users to close the popup or leave the site altogether.
Reduce bounce rate
Use exit intent popups to target visitors who are about to leave your website. You can give them one last push to promote content, offer a discount, or ask them to sign up for your newsletter.
Countdown timers work exceptionally well in these cases, as they create a sense of urgency among users and push them to take a specific action as soon as possible.
However, it is essential to provide users with the right value before asking them to take a specific action. You can do this by split testing your popups and looking at the numbers to see which ones are converting.
These popups can be the best solution to reduce bounce rate and keep users on your website for a significant period.