Remember to change your USP based on the results you get. Don't forget to do it, as this is the key that will ensure your success for a long time.
Crafting Your Unique Selling Proposition Statement
Your USP statement is divided into three parts:
What your business does
How unique you are
You need to describe what your brand does in a few words. It doesn't matter if you overdo it at first. Write what comes to mind and feel free to change the result.
Once you are done, you need to describe your customer persona, which you should have by now. Finally, explain direct mail mortgage marketing all the benefits your customers get by buying from you or using your services/products.
Some examples of great USPs include:
Nordstrom : “Nordstrom, Inc. is a leading fashion retailer offering eye-catching apparel, shoes and accessories for men, women and children. Since 1901, we have been committed to providing our customers with the best possible service and improving it every day.”
Nike : “Bringing inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.”
FedEx : “When it absolutely, positively has to be there overnight.”
Starbucks : “Expect more than coffee.”
Domino's Pizza : "Get fresh, hot pizza delivered right to your door in 30 minutes or less—or free."
Here are some tips for writing a powerful USP statement.