Internal links & link juice – a definition

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Internal links are a reliable method for setting hard anchor text, which helps improve rankings in search engines like Google. They also increase the usability of your website, as they allow users to reach the desired target URL more quickly with just one click, or direct them to your subpages, thus increasing the time users spend on your website.

Link juice is a unit that describes the distribution and value of internal links and backlinks across your entire website. The number, strength, and quality of these links are crucial for the composition of the link juice and its impact on switzerland phone number data the corresponding subpages. Link juice therefore plays an important role in SEO.

The advantages of internal linking at a glance
Below you will find a summary of the most important advantages of internal linking on a website:

Users can find your content more easily
In the best case, users stay on your site longer
You make it easier for Google bots to crawl your website
The link power is better distributed across your subpages
You can control the ranking of individual keywords through the link texts
Clean up internal anchor texts
Internal anchor texts are clickable texts that link to another URL. The goal of internal anchor text cleanup is to ensure that identical anchor texts point to the same target URL. If this isn't the case, Google will rate it negatively, but it's also not optimal for users.

With the Screaming Frog tool , you can export all anchor texts. To do this, you first perform a current crawl of your website. Once you've exported the anchor texts, delete unnecessary columns and format your table accordingly. The columns required for an internal anchor text cleanup are "Source," "Destination," and "Anchor." The next step is to delete duplicate entries to make your table more manageable. With large domains, this can quickly become confusing. The values ​​"Source," "Destination," and "Anchor" form a single unit; only if these three appear again in another row of your table is it considered a duplicate entry. Once you've cleaned this up, you can adjust your internal anchor texts and link to the same target URL. Users and search engines will now be directed to the same result.