Customer loyalty and recurring revenue

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Treat your customers better and they'll come back. It's that simple. Building customer loyalty stems from customer relationship management. This relationship is closely related to the Pareto Law . This is a universal distribution rule that states that 80% of the results of a given activity come from 20% of the effort put into it. Applied to the world of work, then approximately 80% of the revenue earned comes from 20% of the most loyal customers.

So, by nurturing customer relationships in a targeted and strategic rcs data malaysia manner, you can increase your total revenue disproportionately compared to the effort and investment made. Furthermore, creating a customer acquisition strategy , no matter how perfect, always costs more than trying to increase customer retention . Goodbye expensive marketing budgets, hello healthy relationships with loyal customers. Furthermore, according to a Bain & Co study , a 5% increase in customer retention can increase profits by 25 to 55%. Not insignificant, then.

2. Differentiate yourself from the competition
All things being equal, sometimes all it takes is a small sign of recognition or a single genuine interaction to choose company A over company B.

This advantage is even more pronounced in the B2B context where today we demand an increasingly personalized customer journey .

However, by having a relevant customer data repository, you can tailor your product or service to present a strong value proposition to the customer compared to your competitors, who may not have adopted an effective customer relationship management strategy .