Account growth dynamics: where to start the audit

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All brands go to social networks with the goal of growing and developing their business. That is why the growth dynamics is an important factor that interests you first and foremost. This is usually where an Instagram audit begins. The analysis will show how effectively your promotion strategy works, whether you attract a new audience and retain the old one.

At this stage, it is important to study several key indicators:

Number of subscribers. We look at how their number changes over a week, a month, three months. Is the audience growing steadily or are there jumps?
Increase in new subscribers. It is relevant how many people facebook data subscribe daily, weekly, monthly. We compare indicators for different periods.
Unfollowing: Find out if your account is losing followers and if so, when it happens most often. It may happen after posting a certain type of content.
Growth rate compared to competitors. It is necessary to periodically check how your colleagues in the niche are working. Analysis of the Instagram profile will show what positions your account is in compared to others.
It is also worth assessing whether there are spikes and dips in the growth statistics and finding out what influenced the changes.

Most of this data is available in Instagram Insights. To do this, go to the Audience tab in the Statistics section.