How to Solve Three Business Problems with Call Tracking

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Content
3 tasks that call tracking will solve
When is call tracking not needed?
Call tracking can help you evaluate the effectiveness of your marketing investments . This is a technology that links advertising sources with calls. It allows you to track advertising campaigns down to the search query and advertisement, which helps you redistribute budgets in favor of effective campaigns.

In addition, with the help of this technology, the company will be able telegram free number iraq to build a chain of “web analytics-call tracking-CRM”, calculate advertising costs and revenue from it, and also determine the main economic indicators of return on investment.

3 tasks that call tracking will solve
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1. Control of the work of sales, technical support and service departments
Business efficiency directly depends on many factors, among which the quality of processing incoming requests by the sales department occupies a special place. To listen to call recordings, view chat and application texts, and generally analyze the statistics of requests, you can turn to call tracking.

As a result, the company does not lose calls and receives objective information that can be used to understand what is causing low sales or customer complaints about poor service.

2. Evaluation of purchasing power
The service is also convenient for assessing the customer's readiness to purchase a product/service. To do this, employees mark calls, assessing the likelihood that the client will make a purchase or order a service. The call is marked with a special tag. Based on the tags, statistics are collected on the quality of calls (targeted, non-targeted, "cold sales", client under 18, etc.).

3. Return on investment in marketing
After integrating the tool with CRM, information about transactions begins to be pulled into reports. This will allow you to evaluate the effectiveness of investments in marketing by the amounts of transactions of buyers who came from each advertising platform/source. In addition, it becomes possible to effectively use CRM capabilities - you will be able to record the source of calls. As a result, the work processes of the sales department are automated, incoming requests with information about the sources of visitors are processed, and work is carried out with existing contacts.

The CRM records information about the call: phone number, date and time, duration and other information. The user can add additional notes to this data (topic of conversation, effectiveness, comments).

When is call tracking not needed?
The service is required only by those companies that place advertisements and use voice communication. The call tracking system is not very popular in large online stores with thousands of product items, since orders are mainly received through the basket, and communication is used for questions and complaints. Because of this, the cost of numbers increases.