Communication of internal news

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Email: Send non-urgent information, such as newsletters or news updates.

SMS: Send urgent information such as change of opening hours, system downtime, etc.

SMS and email marketing: example
What to look out for with SMS marketing?
Now you know what to send in an SMS and how to effectively link it to emailing. Now let's take a look at the mistakes that could ruin your entire effort in an instant. When sending an SMS, be careful of:

Bad timing – to make sure your messages are among the lucky ones that are opened within 3 minutes of delivery, you need to time them correctly. We wrote about email delivery timing, which you can easily apply to SMS as well, here .

Excessive SMS – communication over the phone is still usa email list perceived as more personal and it is therefore not appropriate to overwhelm customers with commercial messages. We recommend sending SMS at most once a week , but even just once every two weeks. It depends a lot on your business sector and the urgency of the information being communicated.


Differentiating content from email – as we have already mentioned, information in emails and SMS should definitely not duplicate, but complement each other.
Too long text – keep in mind the 160 character limit. Ideally, your message should fit within this range, otherwise it may be split into multiple SMS messages. And getting three notifications for a new message is not pleasant in itself.


Ineffective call to action – the call to action must be clear, concise and effective. Include a link to a website in the SMS where the recipient is asked to take the action.
To make your SMS strategy as effective as possible, it is very important to segment your contacts , just like with emails . Based on the segments, then send only the messages that really interest the recipients. Read how to segment in this article . Then you can start planning your new strategy!