Write a great reactivation email

[suchona.kani.z]

You can start with an attention-grabbing email : “We miss you! Come back and save 50% . ”
then follow up with another one that reminds you of your special offer : "Your exclusive 50% discount is about to expire , "
and offer a last chance in the final email : "Your exclusive 50% discount ends TOMORROW."
(Source: theseventhsense.com)

If in the meantime - between individual emails - someone opens the message, makes a purchase, or otherwise becomes active, exclude them from the reactivation campaign.

Use an exceptional email subject line. Interesting, unique, fresh. Create a sense of urgency. Here are a few examples:

Do you want to hear from us again?
20% off. Just because we miss you!
Please come back! We miss you!
(Source: theseventhsense.com)

We also wrote about how to write an engaging email subject line here .

Don’t forget about the preview text. 24% of users say they use it to decide poland email list whether to open an email. Take a look at what such a preview might look like:

Subject: Do you want to hear from us again? / Preview text: This will be the last time we send you an email unless…
Subject: 20% off. Just because we miss you! / Preview text: Discount available for a limited time only via this email.
(Source: theseventhsense.com)

The text of the reactivation email (so-called body) should have the following properties:

Individuality – address the recipient by name, provide specific information related to their person. Show that you understand them.
Exclusivity – make the recipient feel like the special offer is just for them. Because you miss them. Because you're sad they're no longer active.
Time sensitivity – limit the offer in terms of time so that the user cannot delay and postpone the response. Otherwise, they will “miss the opportunity.”
Added value – remind customers of your added value. Show them that they will miss out if they don’t respond.
Learn to write emails that recipients will love

Download the free email copywriting guide and have the principles of effective email texts and tips proven in practice all together.

Download MANUAL
Include a catchy claim and/or image. If you don't have one yet, it's time to come up with one. Keep it simple, short, and memorable.

Example of a successful claim: Nike – Just do it

And eye-catching images?


What to say in conclusion?
The probability of dead souls increases as the database grows, that's okay. However, it's not okay to leave these contacts in the list or delete them right away. Give your emailing a reactivation treatment in the form of a reactivation campaign. You can then disconnect contacts that pass it without any action. For example, Sendinblue software can help you with reactivation emails.