Always be relevant, stick to what you promised your recipients, and convey your message to them as best you can. Ideally, with some added value.
Just one goal
There's no point in chasing two or more birds, because then you'll most likely catch none. That's why your email should have one thought, one intention, and one goal. That way, you maximize the chance of achieving it. "What an email is, one topic," agrees Bára Perglová .
Personalization
I'm always intrigued when I see an email that includes my name. I always read what follows the address "Vojtěch", regardless of whether it's from a favorite restaurant I go to regularly or a bookmaker where I haven't bet a penny in years. It feels like they're talking directly to me and not a message that will reach others. And most people feel the same way. So try to segment and tailor your campaign to each subscriber as much as possible . Make them feel special.
Call to action
and a well-placed call to action will end the reader's journey taiwan email list through the email. And start a new one. On your website. So don't forget to add a call to action at the end of the message , ideally in the form of a prominent button that clearly tells the reader what to do. This will increase the conversion rate by up to several dozen percent.
Combination of texts and images
It is statistically proven that emails that contain both text and images are the most effective. Keep this in mind.
Emotion
The text explains, emotions sell. Convey them to your audience. For example, joy, which is a natural purchase trigger. The best way to achieve this is by telling stories or inserting appropriate images that capture the heart.
Responsiveness
It's no longer true that we only check our email on our computers. We often read our emails on our mobile phones, which is something to take into account. Therefore, make sure your campaign is responsive and displays correctly on your phone.
The subject is interesting the text is enticing
-
- Posts: 272
- Joined: Sat Dec 21, 2024 5:42 am