Automated campaigns to deliver incentives

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Footnotes and small print can be really annoying. Here’s how it’s not ideal:

Email campaign with an incentive. I'd rather not do it like this.
Regarding expiration , a specific deadline adds a sense of urgency, but being flexible in time shows that you value a long-term relationship. Think about this aspect carefully with your target audience in mind .

“Bait” ​​can be grafted onto various campaigns, of course depending on the type of incentive.

Welcome emails are the first big chance
When a new subscriber registers or takes another action that leaves their contact information, it's more than appropriate to welcome them. At the same time, you can encourage them to take another action. Thanks to france email list welcome emails with an incentive, you can avoid a situation where a visitor leaves you contact information but doesn't use your services or make a purchase from you.

According to Omnisend data from 2016, welcome emails have an average open rate of 45% . Subscribers pay attention to these messages, so this is a great opportunity for you.

Overstock sends a simple email with a 15% discount as an incentive to convert.

Incentive email.
Source: shopify.com
Thank-you emails can offer more than just an expression of appreciation
The automated message that a customer receives after a conversion is another great opportunity to deliver an incentive. Since thank-you emails also belong to the transactional group, the recipient expects them in their inbox and their average open rate is therefore above 50% ( source ).

Plus, there’s no better group of people to sell to than those who have already purchased your products. Returning customers are some of your most valuable , and well-served customers purchase 47% more than others.