Targeted Advertising : CTV offers advertisers the ability to reach their audience in a much more targeted way. You can target ads to specific demographics, interests, locations and other user data. This results in higher ad relevance for the viewer.
Interactive Ads : CTV enables interactive ads, meaning viewers can click on ads and be taken to a specific landing page. This gives advertisers the opportunity to better engage and connect users with their brand or product.
Measurable results : CTV ads can be email leads measured and analyzed based on various parameters such as impressions, viewer behavior, clicks and conversions. This allows you to measure and optimize the effectiveness of campaigns.
Higher Engagement : CTV offers higher viewer engagement than traditional TV ads because viewers are actively engaged with their devices and not just passively watching the broadcast.
More flexibility : CTV ads can be easily adjusted and optimized based on viewer feedback and analysis of results. This gives advertisers more flexibility and the ability to respond quickly to changes in the market.
All in all, CTV offers advertisers interesting opportunities to reach their target audience in a targeted manner and create engagement, while at the same time gaining insight into the effectiveness of their campaigns. And for the viewer who is looking for more flexibility and more choice, it is also an interesting medium. The question is therefore not 'if' but 'when' we will cancel our TV subscription en masse.