Evaluate competitor rankings

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Analyzing competitor rankings in keyword performance reports provides more information about their SEO strengths and weaknesses.

A "proper" comparison can help you identify "opportunities" to outperform "competitors" in specific "keyword" areas by optimizing your "content" to better meet "search intent," improving your "link building" efforts, or optimizing for "features" like rich snippets .

Understanding where competitors rank also highlights content and keyword gaps in your own SEO strategy.

You can explore these gaps to create pages that target these additional "keywords."

Refine your content strategy
Using ranking reports to understand which keywords are performing best allows you to align fusion database your content strategy with user intent.

For "high-performing" [keywords], you may consider expanding or creating new "content clusters" around those [topics] to capture even more [traffic].

For example, let's say you own a blog about health for working women and your site ranks well for pages about "sleep" and "relationships," then you can create a content cluster for topics about "skin care."