Connecting entities for [smarter] search

[sumonasumonakha.t]

Google doesn't just recognize "entities"—it links them together.

For example, if you search for “ Leonardo da Vinci ”, Google understands that he is associated with:

The Mona Lisa (his work of art)
Renaissance (the historical period)
Italy (his country of origin)
This allows Google to provide "related searches," "featured snippets," and instagram database "knowledge boxes" that give users a more complete answer.

4. Entity-based ranking signals
"Entities" also play a role in the ranking of search results.

Baruch Labunski, CEO of Rank Secure, a Toronto-based SEO agency, says that relevance and authority play a big role in entity SEO.