Gather basic information

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Email marketing has been long and extensively written about as a method that achieves incredible ROI with little to no money. However, until you master automation, email service, and even creating campaigns, most of the emails we receive and send are not personalized. This is the flaw of 95% of campaigns.

That's why we've prepared a few simple steps that you can use to personalize your email. These are the steps you need to take:

In order to start the personalization process at all, it is necessary to collect the most country email list important data, including first and last name, address, and phone number as basic ones. Of course, depending on your business, you can include a number of other information that may be useful.

When collecting data, you can start from what is closest to you, which is the email itself. If they were already on your site, and signed up through a lead magnet or sent you emails, you can already have the necessary data there. Also, if you run a campaign on social networks, you can search who visits your profiles and extract the most important information from there, and when you have all that, you are ready to segment the list.

Segment your lists
After you have collected the data, it is time to segment the list of contacts to whom you will send a personalized email. This is a key step in personalization, since this is what makes it different from campaigns where an email is sent to all available addresses in the address database. Based on what you have, you need to assess which contacts would be inclined to take the action you want.