Loyalty programs are a system of rewarding and encouraging customers to retain them, increase their level of trust and achieve repeat sales.
The importance of loyalty programs is that they enable:
retaining customers (primarily the largest and most profitable buyers), increasing the average bill and increasing the frequency of purchases, reducing costs for occasional consumers;
establishing constant communication italy number for whatsapp with clients with the possibility of motivating them to make additional purchases;
collecting a customer database ;
obtaining information about the preferences of your clients and their behavior;
increasing brand awareness and trust;
formation of a category of consumers on whom new goods and services can be tested;
tracking changes in consumer behavior , which allows you to influence it, increasing the attractiveness of your offers;
saving money on attracting new clients;
Optimizing marketing costs through the use of targeted offers;
attracting regular users of the company's products to promote them;
increasing the motivation of the company's staff to increase sales.