Importance of Design in Email Marketing
Creation of the brand image: the design of the newsletter is associated with the brands, giving them greater credibility and providing confidence.
Increased visibility: greater capacity for attraction and the possibility of reaching the largest number of people.
Added value: valuable information with a quality general manager email list and, above all, very intuitive design.
Reciprocal value relationship: the digital image in communication is vital to generate win-win relationships.
Differentiation: design is the most powerful means of communication, to transmit impactful visual experiences.
Keys to success
Design: everything you can convey through visual elements in each of your newsletters will say a lot about your brand.
Copywriting: the style and tone of personalized communication will make you different and allow you to generate a close relationship with your subscribers.
Providing value: you have to pay attention to your audience and provide solutions to their needs. The idea is to provide them with value in their daily lives.
Creating content
Format according to objectives and audience: attract, educate, help and sell.
Formats according to the promotion channel
E-mail marketing:
E-books.
Guides and PDF files.
Infographics.
Promoted links.
Banners.
Calls to action.
Video tutorials.
Website or blog:
E-books, templates and guides.
Infographics.
Banners.
Calls to action.
Questionnaires.
Videos and podcasts.
Interviews.
Social networks:
Links to posts.
Quotes and famous quotes.
Images or infographics.
Videos.
Contests and raffles.
Testimonials.
Banners.
Tips for writing engaging headlines
Personalize: Include the username in the subject line. Address them as “you” so they feel like you know them and that you are speaking to them with confidence.
Create urgency: Offer something for a limited time.
Question: Start your email with a question.
Keep it short: You should think that subjects have a limited number of characters.
Confuse: You can apply the surprise factor. Generating intrigue is always an option to consider.
Contrast: This option consists of contrasting two ideas, bets or advantages.
Scare: Don't be sensationalist. But creating some angst could be effective.
Educate: This type of headline is also used in blogs, as they aim to show how to do something.
Giveaways: One of the golden rules of email marketing is not to become SPAM. Combine promotions with offers and gifts to please the user.
Keywords: There are certain words that generate interest but they must be used very carefully to avoid being marked as spam.
Benefit: Show the competitive advantages of your products or services.