Instagram vs. Facebook: Industries

[samiaseo222]

To be clear, a business from any industry can create a profile and grow a following on Instagram or Facebook, but some industries are better suited to one platform or the other.

Industries on Instagram
Industries that tend to do well on Instagram are israel phone number data those that easily adapt to the visual nature of the content, the direct connection with customers that the platform allows, and the strong influencer marketing on social media.

This includes, for example:

Health and Beauty: The beauty industry is not only incredibly visual, but also incredibly personal. Harvard Business School found that 67% of beauty shoppers research new products through influencers. This makes Instagram a great way to grow your organic following and increase brand awareness.
Branded Clothing and Accessories: Like the beauty industry, fashion relies heavily on visuals for marketing. Like the beauty industry, influencers play a big role in the growth of fashion brands on social media. 50% of Instagram users look to influencers for clothing or outfit inspiration.


Food and restaurants: One of the reasons the food industry is doing so well on Instagram is because of the way the platform supports user-generated content. Food brands can let their customers speak for them - which, as we know, is always much more effective.