What is lead co-registration and what advantages does it bring to your business?

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Co-registration is a lead capture technique (database registrations) whereby the user subscribes to a specific service or offer. When participating in the promotion by providing their data, the user is presented with a series of boxes requesting their consent for their data to be transferred to third-party companies.

In this way, multiple shared records can be obtained from a single web page and in a single step, which is the key ingredient of this performance marketing technique .

There are many advantages that you can obtain for your business if you decide to bet on co-registration of leads as a strategy. First of all, you will be able to get large volumes of users quite quickly. At the same time, you will not tire or bore the user by filling in their data over and over again.

On the other hand, it is very important to know that within kuwait telegram data strategies related to leads , co-registration is usually the most economical and the campaign can have a high segmentation, showing the co-registration only to a target determined by sociodemographic variables such as their age, population, interest, or many other things.

The latter contributes to the fact that the leads obtained through co-registration are of high quality , since the user only registers for the offers in which he or she is interested, and which have been previously selected for his or her particular profile.

This type of recruitment can be applied to a wide variety of marketing actions, including email marketing, telemarketing, text messaging, and much more. It may even be possible to generate cross-actions, thereby increasing the impact of a particular campaign.

Experience and time clearly show that co-registrations can help to grow your database, thereby attracting new customers quite quickly and easily at a fairly reasonable price.

Email marketing is one of the most widely used strategies by companies . This is largely due to two factors:

It is the most effective digital marketing strategy (up to three times more than social media marketing).
It has a low cost .
However, in order to carry out an email marketing campaign, it is necessary to collect a series of personal data from potential clients and store them in a database. This can be a very laborious process, which is why many companies choose to rent a database .

How to determine if a database is of quality?
When renting a database, it is necessary to check that it meets certain quality and reliability requirements . Below, we outline these requirements and how to assess them:

Legality
Databases must be registered in the LOPD and comply with the law known as Organic Law 15/1999 on data protection. They must also comply with Law 34/2002 on Information Society Services and Electronic Commerce. They must also comply with European regulations .