Information-Qualified Leads (IQL)

[rubinaruma]

What types of classifications does lead scoring cover?
There are three types of leads that are quite popular when we talk about their proximity to the moment of making the purchase decision and their compatibility with the profile of the company's ideal client.


IQLs, or Information Qualified Leads, are leads that fit the profile of your ideal customer and who, despite having provided you with personal information, have not yet shown real interest in your specific solution.

It could be a lead who is interested in the topics you cover and h russia phone number list as downloaded an ebook, for example, but who is not yet interested in purchasing.

This type of lead will only have greater value for you if they have other interactions that show you that they are evolving and maturing towards the purchasing process .

Marketing-Qualified Leads (MQL)
MQLs, or marketing qualified leads , are those who find in your brand a solution to satisfy a need they already have. In other words, they are already showing interest in what you can offer them.

They may have been converted by downloading an ebook that tells you that you have the solution to solve their problem and that with the material they have downloaded, they also know it.