Discussion of materials. If the partner has agreed to publish a backlink, then you need to agree on the topic with him, and also adapt the material to his site.
Analytics. After publishing links, you should view incoming traffic via UTM tags and plan further cooperation.
To find partners, people usually send "cold letters". However, this method is not effective enough and brings results only in 8.5% of cases. It is easier to agree on outreach with those people with whom you have already collaborated.
Types
There are two types of outreach: paid and conditionally free. Let us tell you more:
Paid outreach. Suitable for companies with a peru telegram data large budget, as promotion is not cheap. The higher the price offered for a backlink, the higher the likelihood of publication. This is especially relevant for highly competitive segments, such as tourism and medical companies.
Shareware. In this case, the site owner places a link in exchange for useful or valuable material, for example, an expert article, a training video or a case.
Outreach content can be different. For example, some companies post product reviews, checklists, or guest posts on other people's websites. You can agree to publish a backlink in an already published article, for example, specify a link to research results, infographics, or a thematic video.
To effectively promote your website through outreach, follow these recommendations:
Analyze the partner site's statistics. Before agreeing on placing a link, look at the donor site's statistics to choose the best option. Evaluate the following parameters: