It is true that by providing the " consumer of law " with a wide range of legal services (how to draft the statutes of their company or their shareholders' agreement, register their trademark, hire someone, choose their lawyer or file an appeal, etc.), the new platforms have responded to a real need by simplifying access and cutting prices.
This "BtoC" strategy has notably made it possible to open up "new user markets", whether individuals or companies, those who - due to culture, lack of time or fear of costs - had not previously questioned lawyers.
From this point of view, legaltech works for the democratization of law. Having the feeling of working for the general interest is also part of what motivates a young generation in search of meaning.
“Augmented” professionals
In fact, almost all legal professionals have understood that, beyond usa mobile database making them more productive, technology broadens the spectrum of their services and focuses their expert activity on high value-added tasks.
Legaltech is now becoming the allies of the legal profession, thinking in BtoB and developing white labels. They are looking to the future by promising a bright future to the lawyers "of tomorrow" and to "augmented lawyers", a formulation that has even been used by the National Bar Council.
The example of madecision.com illustrates this trend well. This independent online arbitration and mediation platform combines the expertise of the Eurojuris France network experts with cutting-edge technology developed by the legaltech ejust . It must be said that with an average duration of 15 months for an appeal dispute procedure: you need a strong motivation to wait for a dispute to be resolved through legal channels!
Anne-Sophie Raynault,ejust 's development director , uses the expression "re-judicializing the procedure" by addressing specifically new users: holders of small claims who would hesitate to initiate legal proceedings.
This time constraint constitutes, moreover, an obstacle to the creation of a business for 71% of managers of very small businesses and SMEs, according to a survey carried out by OpinionWay in March 2019. The Ministry of Justice is aware of this and encourages these new "alternative methods of amicable dispute resolution" (MARD) in its reform project.
However, "it is clear that these remain little known to the general public!" notes Sophie Clanchet, president of the Eurojuris network , in her own press release.
Communicate: the strategic challenge can be summed up in one word.