Almost half a million, yes, that's really it!

[sumonasumonakha.t]

Here at Rock Content, we are SEO and keyword research junkies.

If you are like this too, I have no doubt that you will love following this story that earned almost half a million reais .

In December 2014, we identified some opportunities to produce an interesting piece of content, focused on the keyword “ digital marketing ”.

This is the keyword with the highest volume within the “marketing” segment according to Google Keyword Planner and SEMRUSH;
This is a high cost per click keyword, varying between R$5 and R$7.
This keyword represents one of the first educational searches made by one of our personas , the small business owner who has little experience in digital marketing.
When we discovered this gold mine, we understood that we needed a killer blog post to rank for ig data a keyword with almost 30 thousand monthly searches with a CPC of R$ 5.90.

Fun fact: When we started investing in this keyword, the volume was just 15,000 searches per month.

Yes, digital marketing is on the rise , you can invest dear reader!

Doing a quick calculation, this means that if we were in first place in organic searches, we would practically be printing money, lol.