Generally, these people have a narrower focus than big influencers and their audience often considers

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I can highly recommend following this profile on Instagram, which highlights both bad and successful collaborations. At the same time, it would be a good idea to respect the principles of the Fair Influencer , which is an association for greater transparency and compliance with advertising principles in influencer marketing.

I definitely recommend following this profile on Instagram. You'll definitely find more, but this one is verified and is maintained by the right people who highlight successful and unsuccessful collaborations with influencers.
The World of Influencers is a guide to how to do and not do influencer marketing.
Why collaborate with micro-influencers?
In 2019, another term became established: micro-influencer . In our country, someone with roughly 1,000 to 10,000 followers is considered to be a micro-influencer . However, on a global scale, micro-influencers can have numbers many times higher, often being online creators with up to 20,000 followers.
them to be experts on a given issue. Thanks to this, they are very croatia phone number list loyal to them and will follow their recommendations. Most marketers also consider more authentic content to be an advantage of micro-influencers , but this rule is no longer as valid today as it was 5 years ago. I therefore recommend that you check selected micro-influencers in the same way as you do the big ones. There are various specialized tools for this, or agencies or specialized freelancers deal with it.

One-off versus long-term collaboration
Most experienced marketers, influencers, and business owners agree that long-term collaborations are more rewarding for all parties , and are usually appreciated by the audience itself. They can last three months, a year, or even several years. In such cases, however, we are usually talking about brand ambassadors .

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