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Web analytics refers only to the universe of web data (sites and pages). Digital analytics covers data from various interactive channels, including websites and web pages, but also mobile, social networks and others. Marketing Analytics, in turn, encompasses all data related to marketing, whether from online or offline channels. What are the benefits of What are the benefits of Marketing Analytics? In an increasingly complex and competitive scenario, Marketing Analytics tends to be a differentiator.

c, consumers have become more demanding, competitors bahrain whatsapp data are more attentive and resources are scarcer. Therefore, companies that know how to use data to understand this scenario, take advantage of opportunities and minimize risks, can have better results. Below, you will check out the benefits of Marketing Analytics that can put your company ahead of its competitors:Measuring the performance of strategiesPerhaps this is the main benefit of Marketing Analytics: you can monitor marketing performance and know what is going well and what can be improved.

This is what allows you This is what allows you to optimize strategies to achieve better results and achieve your goals. Quantify the ROI of strategiesOne of the measurements you can make is in relation to the return on investments (ROI), especially in digital marketing. This way, you can evaluate the impact of campaigns and strategies on the company's cash flow and focus optimizations on financial return — which, in the end, is what really matters.