Nowadays, it is essential for any company to have a profile on social networks. However, few SMEs take advantage of all its advantages and potential. We remind you of the 7 advantages that can help improve your company's image.
Innovation and competitiveness
Tags: Startups , SMEs , Self-employed , Entrepreneurs
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The continued rise of social media means that many SMEs are forced to develop their corporate profiles without knowing the benefits they can obtain from them. If your company has a profile on social media, or you are thinking of creating one but don't know how to take advantage of it, below we show you 7 advantages that you can obtain from using it:
Improve your personal brand :through social networks we can spread our brand image: tone, corporate image, messages... that will end up shaping our personal brand and defining our identity.
Improve your online reputation: spread the word about the mexico email list carried out by your SME that can improve your reputation. But be careful, the opposite effect can also occur. It is important that you accept constructive criticism of your company and respond to comments with solid arguments.
This is the ideal channel to reach your audience: create content that interests your audience and share it through social media. Take advantage of segmentation tools to reach your desired audience. This way, you will also generate brand image.
They complement the dissemination of a blog perfectly: if you have a blog, social networks are your perfect ally. Publish interesting content on your blog and disseminate it in a simple and direct way.
It serves as a link with other professionals: suppliers, clients, access to new opportunities... Some social networks such as LinkedIn help us to reduce distances with professionals in our sector who can contribute something to our business.
Create a community of followers who are in tune with your brand: maintain a similar tone in your posts, be original and stand out from your competitors, not only in terms of the product, but also in your content. This way, you will generate a community of customers who share a passion for your brand.
The best way to serve your customers: your customers are on social media and having a presence there will allow you to listen to them directly. Monitor mentions of your company and respond to your customers' requests.
Social media can be very useful for our company, but it must have a purpose. Carrying out a well-thought-out strategy and, above all, with clear and realistic objectives, can help us enormously to grow and develop as a company. Likewise, knowing the differences between one network and another will be one of the key elements of the success of our campaign.
And what is the best way to be present on social media? Check out our post “10 steps to manage your SME’s presence on social media” to find out.