Ambient marketing is an unconventional advertising

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Activity that is fresh and original. It uses creative ideas filled with humor and emotion. It attracts attention and allows interaction. Ambient marketing is based on street happenings, flash mobs and artistic performances. What are the main elements of ambient marketing? Interaction and commitment in ambient marketing allows achieving what is impossible in the case of traditional (outdated) forms of advertising. It is about attracting the recipient. Billboards and city lights do not allow interaction, and web banners are ignored even by the consumer's subconscious. Ambient activity is often based on participation, for example, through direct contact with the product, conscious or involuntary promotion of the brand, contact with actors performing street performances.

Surprise, shock sometimes you have to use a shock Iran cell phone number list effect to attract the attention of consumers. This was the case with the advertisement for the series "The Sopranos" - limousines were driving around New York, with bloody arms and legs sticking out of their trunks. It was a witty and bold reference to a TV program full of violence and dead bodies. Residents of other cities also experienced a similar shock when one of the TV channels realized its ambient masterpiece. Here, in front of unsuspecting passers-by, a scene reminiscent of a sensational film took place - a bicycle accident, a rescue operation, a shootout and even explosions.

After watching this event, it took several minutes for the shocked people to realize that it was an advertisement. The video of this action circulated on the Internet for a long time, gaining tens of millions of views, this is how ambient marketing attracted viral marketing. Humor and idea are two essential elements of any good ambient campaign. The fact that idea is the most important here needs no further explanation. To better illustrate this imperative, we can take as an example McDonald's actions on St. Patrick's Day in Chicago. This holiday is traditionally celebrated by dyeing the river green (the color of Ireland).