The former will encourage the purchase of drinks

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It is interesting that taste desires can also be connected with a person's mood. As a rule, people have direct associations between taste and a certain situation in life. For example, "Dumplings like grandma's" or "Coffee like in your favorite coffee shop." This principle can be used in product promotion.

All advertising campaigns with tastings are conducted to influence the taste buds of the audience. If a person tries the food, likes it and remembers it, then he is highly likely to buy it in the future.
If a company provides services, it can also influence the taste channel uk phone number list of customers: give them delicious coffee, offer them a free dessert, and the overall impression of the contact will improve significantly.

Sense of smell
Olfactory influence is a powerful neuromarketing tool, as the signal reaches the reptilian brain faster than information from the eyes and ears. That is, all smells immediately affect the subconscious of consumers and cause a reaction in the body.

Here's how you can use it to grow your business and drive sales:

In a coffee shop, use the smell of freshly brewed coffee or baked goods. , the latter – food.
In a bakery or restaurant, open the doors and windows to let the smell out. This will help you attract more customers, as this is the best advertisement for the establishment.
In a clothing store, it is recommended to use mint or citrus aromas. With their help, an atmosphere of freshness and comfort is created.
In car showrooms, you can enhance the smell of leather from a new car. This increases the perceived value of the car and encourages people to buy it.
Travel agencies and spas spray aromas of summer breeze, forest, sea and flowers, thus creating a feeling of relaxation.
It is not necessary to use only popular and recognizable scents. Your marketing department can develop a unique and inimitable scent for the product. Then, when in contact with the smell, all associations related to the brand will “pop up” in the buyer’s mind, including images from advertising, experience of use, and so on.