Over the past decade, fear has been repeatedly cited as a good advisor in digital innovation processes. See the platitudes above. The means, product, is usually the remedy for that fear in such advice… This sounds rather 1.0. And it is. For the simple reason that much 2.0 and 2.0+ advice is still fueled by 1.0 rationale and sales rhetoric. And by that I mean 'rationale from the end of the previous century', in line with the economic thinking of that time, in which the main message was that you should always strive for more.
Where platforms become the goal in communication policy, communication probl ems are created quite automatically. Incidentally, the questions are no longer about magazines, media and resources, but about people and their interaction with their environment switzerland telegram data As soon as the communicating person is not central in (internal) communication policy, but a new tool or application, then that tool takes precedence over the person in the policy. This order is also always implicit in the presupposition that as an organization you automatically become social if you unleash the right software on it. It may seem as if social is central - and who does n't want to be social? - but in fact the platform , the 'social' software, is central.