Make sure the hypothesis is achievable

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For example, “ If you reorganize the products on the store shelves and place more expensive and high-margin products at the eye level of the visitor, and cheaper (less profitable) ones on the very top or bottom shelves, then the expensive products will start to sell better.”

" Giving customers the ability to leave product reviews on your website can increase sales by 22%."


In the end, it is necessary to define the basic principles of creating and testing estonia phone number list hypotheses for their subsequent use within the HADI cycle. These include:

Precision and specificity of the hypothesis. The assumption must be built clearly, without "water", and also with a certain time frame. "Make calls to clients" - there are no deadlines here. "Make a mailing to the database by 15.05" - clear deadlines .
Measurability. You need to understand whether the result can be determined and how to do it. There should be specific numbers, a comparison of indicators, and not an abstraction that is impossible to achieve .
Feasibility: Alignment with Purpose: Don't waste time on useless assumptions that won't get you any closer to achieving your goal .
Components. It is not worthwhile to explore global goals, check and test hypotheses that require large investments in time and resources at once. It is better to break down assumptions into small, easy-to-process parts.
2. A - Action
The second step of the cycle is the actual testing of your hypothesis and development of actions. The task of the manager and the team is to start implementing the plan and ensure that the purity of the experiment is not violated.

In the process of testing and developing a hypothesis, you need to perform certain actions that you planned from the start of the project. Because other actions or parallel testing of another hypothesis that suggests a similar result can affect the final conclusions.