The choice depends on the business direction and audience

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You can make several schedules: a content plan for social networks, for a website, for email newsletters. If you plan to develop different content for each social network, you can create a separate content plan for posts in Telegram, publications in VK, articles on vc.ru.

Let's talk a little about the nuances of content for social networks, websites, newsletters and what to include in the content plan:

VK . One of the most popular Russian platforms. The social network tries to bulgaria phone number list incorporate all the advantages of other platforms. VK is more suitable for companies that offer services on the B2C market. Now the advertising account is actively developing here, which allows testing different formats and tracking statistics. It can then be noted directly in the content plan for further analysis.
Instagram* . Still relevant, for example, for stores and retail. A clothing store can demonstrate the quality of products and assortment. More photo and video content is needed. Moreover, posts should be published quite often, even daily. With the help of a content plan, you can think through the concept of publications in advance and plan several posts in advance. For these same purposes, different brands use Telegram channels.
Telegram. It also helps those companies that are building expertise in their niche. Here, the content plan will contain more topics useful to the audience. The posts themselves can be published every day or less often. The reader chooses how and when to consume the content, that is, read the channel.
Read our Telegram channel "Business" where we talk about the tricks of team management and the specifics of product promotion.
VC . A platform that is often used to increase the level of expertise in the business community. You need to create a content plan taking into account the topics and headings. For example, company cases, employee experience. If you have a pro account, posting is possible daily.
Zen . Algorithms emphasize uniqueness and promote bloggers' and companies' own content. Here, users respond to catchy headlines, watch video reviews, and search for articles about personal experience and life hacks.
Blog on the website . Such a content plan is made together with an SEO specialist. He can give the editor a list of relevant topics, focusing on user requests and other articles on the topic.