Regardless of whether it is a new customer, an existing customer or an inactive customer – once you have had the first dialogue with a prospective customer, follow-up emails can actually be sent at any time in the customer lifecycle: both in the B2C and B2B areas. Only the respective triggers differ from one another.
Follow-up emails in B2B after webinar
Follow-up mailing after a webinar Source: Inxmail GmbH
Let's look at a classic follow-up email in the B2B sector: after netherlands phone number list an event. This can be an on-site event or a digital event, such as a webinar in this case. A few days later, you send out the recording of the webinar or the presentation slides. You can also ask for brief feedback. The survey results can be used to better adapt the selection of products and services offered to customer requirements in the future. Possible additional content could be: links to more in-depth information on upselling suitable services or products or free exclusive reading material such as a white paper.
Further examples of follow-up emails:
After a purchase or booking: Similar to an event, you can ask for a product review or ask about satisfaction, make a recommendation for the next booking or send a simple “thank you”.
Win back: The classic shopping cart abandoner is given a little push towards completing the purchase by being informed that products are now available again. If a customer has been inactive for a while, they may be lured with attractive offers and discounts, or you can ask openly about the reasons for the lack of interaction.