Integration across all channels

[kexej28769@nongnue]

Beyond that, we can look at how technically savvy they are. Do they have a lot of broken equipment, or are they on top of monitoring and maintaining their technical health and accessibility?

✓ On-page/Off-page SEO
Then here are some standard SEO best practices. Are they limited or advanced in on-page SEO, off-page SEO?


Are they integrating across channels and uruguay number data searching directly in silos?

✓ Adopting new technology
Are they embracing new technology as it relates to search? Some customers have a huge appetite for it, but they chase the shiny thing.

Others have a higher appetite and a higher tolerance for risk, and they're making tough choices about which new technology to invest in as it relates to their search program. You can also customize this maturity model and add things like local search or international search or e-commerce. But it's a great place to start. So it does a great job of choosing which projects to start with for a client, but it doesn't really get to the heart of why our work isn't being implemented.

Organizational Search Maturity Matrix

I developed a second maturity model, and it's more traditional and you see it in other industries. But it focuses on the search program within the organization. It's squishy organizational stuff.