7 Ways to Measure ROI from Influencer Marketing

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Social influencers are one of the most effective marketing tools a business can leverage to increase customer awareness and loyalty. The majority of consumers trust influencers more than traditional advertising. While it’s easy to see how this modernized word-of-mouth marketing tactic can increase the number of people you reach, what’s not always clear is the return on investment. Because influencer marketing doesn’t always lead to direct sales conversions, you may need to try other tactics to measure your ROI.

Right now we would like to introduce to you 7 ways to track ROI for Influencer marketing.
ROI measurement

Using Tracked Link
It is imperative when working with influencers hong kong cell phone number list to have a robust tracking mechanism. Ask influencers to use tracked links so you can measure traffic, engagement and ideally, conversions on your site. If influencers are very cautious about using tracked links, it could be a sign that they are not the best fit for your needs.

Enabling distribution will provide value to performance channels like SEO, generating traffic and quality links to valuable parts of your website. Map out some keyword targets in advance that you hope to increase visibility for as a result of the partnership. SEO tends to be the most effective conversion channel, so make sure your influencer marketing efforts are benefiting that channel.
2. Create a Branded landing page
You need to tie your influencer campaign to a branded landing page to measure the ROI of that influencer. Influencers can have as much free rein as you’ll let them, as long as they drive their audience where you want them to go. As a brand on the landing page, you can incentivize users and capture their leads for future measurement and communication.