If you already have a good following on social media, you can easily invite your social media followers to subscribe to your newsletter.
How? You can start by creating a landing page that prompts readers to enter their email address.
Once you have that, you can link the landing page to your social media accounts. You can paste the link directly into your bio on most social media platforms.
Offer discounts and gifts
A highly effective way to grow your email list is to host giveaways or offer discounts as rewards.
To be in with a chance of winning a prize or getting a discount, the criteria should include signing up for an email newsletter. You can also create loyalty rewards that encourage people to join your email list.
Check out the Learning Resources giveaway post, which asks followers to submit their email addresses to qualify.
Learning resources
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To expand your reach, share the details on various social platforms as well as on your website. If possible, you can also run ads to get more engagement.
To get the most out of your email marketing, you need to follow the right steps and practices. In this section, we will facebook database explain seven best practices for running a successful email marketing campaign.
1. Define goals
For your email campaign to be successful, you need to clearly define what you want to achieve with the campaign.
Brands run email campaigns for a variety of reasons, such as nurturing potential customers, engaging existing customers, promoting products or services, increasing website traffic, or simply increasing sales .
Your campaign goals will determine the complexity of your campaign. However, make sure you set simple, easy-to-track goals. For example, acquiring and successfully engaging 200 new leads is a trackable and achievable goal.
Setting clear goals will help you stay focused and align your email marketing with your overall marketing strategy.
When creating email marketing goals, be sure to set specific metrics to measure performance. Common metrics to track include conversion rates, click-through rates, open rates, sales, and revenue generated.