Show the reader how unique your product is and why they should buy it
We've already mentioned that people abandon their shopping carts for a myriad of reasons. Unfortunately, it's not possible to find out why a specific customer abandoned their cart.
As a result, you need to position your product in the best possible light. Focus on communication value, ease of use, uniqueness, affordability or quality. Of course, you can mix and match as you like.
The important thing is to give the reader a reason to reconsider abandoned items. If you are persuasive enough with your copywriting , you will generate many more conversions.
Look at some product descriptions on an e-commerce site you like. Read what the companies are instagram database highlighting about the product, then use that information to inform your email copywriting decisions.
Another way to improve conversions on abandoned cart emails is to provide an additional incentive.
It could be a discount code, free shipping offer, bundle offer, or anything else that adds more value to the transaction.
9. Leverage customer reviews and testimonials in abandoned cart emails
There's nothing wrong with a little bit of hype, as long as it's justified. People often make decisions based on what others say about a product or service.
Put yourself in the customer’s shoes again. If you were shopping for a product on Amazon and saw the following two user review statistics, which one would you be more willing to buy?
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The first one, right? Not only does it have far more reviews, but it also has a 4.9-star rating. The second one only gets 2.3 stars.
Add reviews, testimonials, and other examples of social proof to your emails. Make sure they are specific to the product—otherwise they are useless.
10. Show related products and wishlist items in abandoned cart emails
Maybe your potential customer found a product they liked, but it wasn't quite right. You've had that experience before, so you can probably relate to the consumer.
Adding related products and highlighting wishlist items can help your reader decide to commit. For example, maybe you have an improved version of a product that the customer added to their cart. Suggest that product as an alternative because of the extra features X, Y, and Z.