Strive for conversion rate optimization to maximize e-commerce marketing efforts

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Put a Lot of Effort into Conversion Rate Optimization to Maximize E-Commerce Marketing EffortsConversion rate optimization (CRO) refers to the process of optimizing the entire user experience (UX) for conversion. In other words, making conversion as easy and enjoyable as possible.


Work hard to optimize conversion rates to maximize your e-commerce marketing efforts.

22. Optimize Your E-Commerce Website
A common problem we often face on e-commerce sites is the lack of effective navigation. We often find it difficult to find the products we want.

Visit some of the big e-commerce sites, like Amazon and Wayfair, to see how they manage their navigation. Figure out how to steal their format, then adapt it to suit your needs.

Adding breadcrumbs is a great way to keep people grounded. We use them on our blog here at Hello Bar:
2018 06 14 08 33 12 Drip Email Campaigns 10 Best Practices To Increase Sales With Email

The more ecommerce optimization you do, the better your results will be.

23. Ask Your Customers for Reviews for Social Proof
Have you ever searched an e-commerce site for a particular australia phone number list product, then just clicked on the one with the number of stars?

We do that all the time.

For example, if we search on Amazon for “fidget spinner,” we get a lot of results with different star ratings.
Ask your customers for reviews as social proof.

We might just click on the one with the highest star rating.

That’s social proof. You can also get social proof through written reviews. Customers are more likely to review the products they purchased if you specifically invite them to do so.