Just as TV did not make radio disappear, Outbound will not be wiped out by Inbound. It is possible that both will exist and even be used as complements in a marketing strategy.
The Outbound methodology is the traditional marketing india mailing list that we are all familiar with. This strategy is known for advertising the brand to potential customers.
From print and television campaigns to telemarketing calls. Nowadays, it is also possible to do this online, through digital ads.
Let's illustrate an Outbound situation by going back to the case of a dental practice. If this company wants to use this strategy, it can create advertisements in local newspapers for dental implant prosthetics or invest in a commercial so that people are actively hooked.
However, you need to be careful when doing this type of advertising. Excessive activations can be considered spam and the customer, in addition to blocking your email address and phone number, will also become highly frustrated with your brand.
Develop creative and eye-catching techniques so that your ad is assertive, but not invasive.
The main differences
Inbound
– Communication made indirectly;
– Greater interaction with the customer;
– Because it is carried out digitally, the cost is relatively lower;
– Greater engagement;
– Real-time monitoring of results.
Outbound
– Direct communication;
– Mass and generalized communication model;
– Investment results with greater speed;
– Achieves results faster;
– It can also be done on offline channels.
Conclusion
Now that you know the main differences between these two strategies, you need to keep in mind that there is no perfect action that will generate a recipe for success. Each company requires a different type of strategy. Everything needs to be taken into account, including the segment, location and size of the company.
Therefore, it is important to pay attention to each characteristic of these methodologies and understand in depth what the possibilities are and which of them can generate greater effectiveness and relevance for your business.
Content produced by Mayara Santos, writer at Vue